: : CLOTHING LINES BY HIPHOP ARTISTS Sean John In 1998, P-Diddy decided to step into the hiphop fashion scene by launching a signature collection of sportswear under his name Sean John. Nominated for 3 consecutive years since 2000 for excellence in design, Sean John is now a full fledged clothing line. Call@212.381.1540 .SeanJohn. Rocawear In 1998, Brooklyn rapper Jay-Z released "In My lifetime Vol. 1" and on the back of the album he dropped note of his new clothing line the album. Ever since Rocawear has been known as one of the hottest street clothing companies out. In 2003 however, they switched the styles up. Call@212.497.2160 .Rocawear. Vokal On debut, Nelly emerged with album of the year in sales. Off the charts with music, his midwest fashion style was noted as hot as he set 3 noteworthy trends. With all the fashion hype surrounding the St.Louis Lunatic, he started "Vokal" in '99. Call@ N/A .Vokal. J-LO It was the year 2001 when this Rhythm & Pop diva hit the scene with a clothing line to fit her fashion style and sense. A joint venture by Jenifer Lopez and Andy Hilfiger, this clothing line is produced by Sweetface Fashion. Most J-Lo designs are body-fit and give a sassy but sexy look. Call@201.729.0795 .ShopJLo. Wu-Wear While the establishment date isn't certain on this line, we all remember Wu-Tang who made Wallabees tight. Those shoes they had on were part of their Wu-Wear clothing. Check their site to reminisce on what one of the 1st hiphop artist lines out is up to. Call@ N/A .WuWear. Shago Bow Wow, teenage rap prodigy, released his fan-anticipated clothing line in 2003. With a follow up girls line coming in 2004, it has become one of the best sellers in late '03. The look isn't for your average teenager as it has more of a grown look to it. Call@ N/A .ShagoClothing. Fetish By Eve The 1st lady of the Ruff Ryders was always liked fashion wise for her street fashion sense. She broke down the science of how she thinks fashion wise into her own clothing line in 2003. The price of the clothing is higher than anticipated, but it does feature more originality than other artist's lines. Call@ 201.729.0795 .FetishByEve. Shady LTD First exposed in 2002, Eminem aka "Slim Shady" said he was going to put togethor a clothing line that was comfortable and casual. He succeeding in doing that and more. Shady LTD is said to be about expression and no restriction when being designed, so if that's you check their site. Call@ 201.729.0795 .ShadyLtd. Apple Bottoms Nelly once again dipped off into fashion after releasing Vokal, creating his women's line "Apple Bottoms". It caught fame for the Apple Bottom model search on VH1 and is supposed to be made to cater to the needs of the women with hips and azz! Call@314.725.1075 .AppleBottoms. Diamond Princess Launched in August 2003, Trina aka "Da Baddest B**ch", launched her own clothing line called "Diamond Princess". It was supposed to cater to any super diva's need and be as sexiness on any level you were looking for. No real light has been shed on the line but it will have a highly anticipated 2004 debut. No Info Available ERVIN GEOFFREY Another clothing line born during the 2003 hiphop fashion boom era, Ervin Geoffrey was created by Ja Rule and Irv Gotti of Murder Inc. The line first debuted with Ja Rule wearing a t-shirt in his "Clap Back" video. EG for short, the line is promising a new style of denim to fit people differently. Call@ N/A .ErvingGeoffrey. State Property Established 2003, Beanie Sigel, started State Property clothing under parenting company, Rocawear. Wanting to reach a different crowd than Rocawear, "Beans" launched the line saying it would be for the inner city citizens. In 2004, State Property ventured into shoes with Pro-Keds. Call@212.497.2160 .State-Property. Respect Me After years of putting togethor hot, old school flavored outfits by Adidas, it was only right Missy Elliot took home a contract from the company that would get "Respect Me" started. In 2004, Missy started this clothing line, which is hoped to spawn a new era in hiphop fashion. Call@ N/A .Adidas.

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